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Brand
Ex. Gucci, Gap, Coach and Zara

If you see the "Brand" icon, this means that they have their own design or produce their own goods.

Store
Ex. Nordstrom, Macy's, and Shopbop

When you come across the "Store" icon, this means they carry multiple brands.

Outlet
Ex. Nordstroms Rack, Barneys Warehouse, and Saks Off 5th

If you see the “Outlet” icon, companies that fall under this category are classified as selling product that is under price or deeply discounted.

Boutique
Ex. Vici Collection, The Pink Lily, and Garmentory

When you see the "Boutique" icon, this means hey are smaller in size and carry brands/styles with a curated theme.

When our team reviews a store or brand, we review based on the following criteria:

The stores product quality, price, design, and customer reviews; afterwards, we then compare that same store to its similar brands.

So, if you see a higher score, that means we feel that the particular store has a better at price point, product , and overall quality in comparison to their competitors. If you see a lower score, then they do not meet the criteria that we have in place.

How we find similar stores and calculate similarities

We attain data from web statistic companies and analyze each website's visitors.

To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where a shopper goes afterwards and then we begin to sort the stores by similarity scores.

Similarity Gauge

We measure websites by related scores and separate into groups.

If a website has a Very Similar rating, it means that particular website is the closest match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their visitors are highly overlapped by gender, age, and interest.

For Similar and Somewhat Similar, they might not be a perfect match, but can meet somewhere in the middle when it comes to products.

Less Similar means their products might not align with your main store according to our calculations, but sometimes those unlikely products just might be what you need and are worth a try.

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