How we find similar stores and calculate similarities
We attain data from web statistic companies and analyze each website's visitors.
To find similar stores, we analyze where majority of visitors from a particular website visit. We then evaluate where
a shopper goes afterwards and then we begin to sort the stores by similarity scores.
Similarity Gauge
We measure websites by related scores and separate into groups.
If a website has a Very Similar rating, it means that particular website is the closest
match to the one you searched for. Meaning they have similar product lines, styles, and pricing points. Also, their
visitors are highly overlapped by gender, age, and interest.
For Similar and Somewhat Similar, they
might not be a perfect match, but can meet somewhere in the middle when it comes to products.
Less
Similar means their products might not align with your main store according to our
calculations, but sometimes those unlikely products just might be what you need and are worth a try.
