BEAMS PLUS stands for "timeless and real menswear," in pursuit of authenticity in next generation casuals.
Started in 1999 to house timeless men's clothing, remembering the good-old American styles that BEAMS grew up on. Such original styles are kept alive in a lineup of original, import, vintage pieces and accessories, while BEAMS+ is not merely revival or nostalgia, but instead a pursuit of authenticity in next generation casual wear.
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